Friday, 6 May 2011

5) How did you attract/address your audience?

People would want to watch my film because of the mystery and suspense in it. Who is this guy? Why is he killing? What happens to the girl at the end.

The actual motives of the antagonist i find are a powerful tool to keep the audience watching. If the audience doesn't know why he is committing these acts the it is human nature to want to find out, if you want to find out you have to keep on watching.
Alfred Hitchcock's Psycho used this technique when the murders committed by the main antagonist are not explained straight off, they appear random and unprovoked.

The end of our introduction also ends with a cliffhanger, the villain rises from out of nowhere and the protagonist is trapped. He proceeds to walk towards the protagonist with his arm outstretched. We are led to assume the protagonist has been killed, however there is no clear proof that she has. This is our cliffhanger, what happens to the protagonist now that she is trapped by the antagonist.

Due to the use of an only young cast, our movie will attract audiences of a younger age, and they'll want to keep on watching because they feel they can related to the characters. This is because it is human nature to associate yourself with a person who is like you. What would be the point of associating with someone who is nothing like you? When audiences associate themselves with characters they become much more involved in the development of the character they are most like. This makes audiences want to keep on watching to see what happens to their associated/favourite character.

To distribute my product i would look at my target audience and act accordingly. For advertising on TV (i.e trailers) i would choose channels that usually have a high number of males watching. Also I would use Facebook to advertise as Facebook has millions of users. On Facebook advertising you can select certain criteria for your advert. For example if i thought my film was similar to another thriller, i could target people on Facebook who have liked the other film.

As this film was filmed in Dagenham, where a lot of people are thriller fans but no thriller has ever been shot here, the film can expect to enjoy the viewership of people in Dagenham, people around the surrounding areas and anyone connected to Dagenham in some way.

Also as our film is a British independent film, we can expect viewership from a mainly British audience. The American audience is hard to track when you're a low budget independent British film maker. With the loss of the UK Film Council and Hollywood dominance over the industry, means viewership will significantly lower than the next Hollywood blockbuster.

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