3) What kind of media institution might distribute my media project and why?

Seeing as our film is an independent British film it'd have probably been helped greatly by the Microwave scheme like other British titles such as 'Shifty'. The Microwave scheme helps tackle funding and distribution issues and it funded by the outgoing UK film council. With the death of the film council comes the death of the Microwave Scheme.

As for a distribution company it could could vary from Metrodome, Film 4, Working Title, BBC Films etc...

If hypothetically we were Hollywood filmmakers then there are numerous production companies that would take the film if they deemed it good. A film like ours probably wouldn't be touched by a company like Disney or Buena Vista. Instead we'd have to focus on getting distributed by companies like Paramount, Universal, Columbia, 20th Century Fox etc...

To film in the first place we used digital filming equipment. So getting our film to cinemas would be easier as we wouldn't have transport heavy and fragile celluloid prints to the cinemas. However the drawback of having our film only in a digital format is the fact that it can be easily pirated. This could result in massive financial loss.

We'd advertise our film on YouTube and other sites as this is cheaper and most people of this day and age use the internet. Advertising on Facebook is always a good idea as well. Creating a fan page that people can like is a great way to get word about and get people excited for the film.

After the run in the cinema we'd release the DVD and Blu-Ray versions of the film, maybe around holiday time, so teenagers may want to buy it to watch whilst school isn't on. If we had enough money, a 2nd wave of advertising for the home release may not be a bad idea if it is guaranteed profit.